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The Persuasive Effects according to Types of Exercise Promotion Advertisements for Obesity Prevention in Elementary School Students

An GJ, Choe MA, Kim BH

  • KMID: 810437
  • J Korean Acad Nurs.
  • 2005 Aug;35(5):817-828.
PURPOSE: This study was to identify the persuasive effects of exercise promotion advertisements for obesity prevention according to the source types(ordinary people, experts, celebrity endorsers) and advertising message types(slices...
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