J Educ Eval Health Prof.  2014;11:13. 10.3352/jeehp.2014.11.13.

Higher satisfaction with ethnographic edutainment using YouTube among medical students in Thailand

• Woratanarat T

• KMID: 2380932
• DOI: http://doi.org/10.3352/jeehp.2014.11.13

Abstract

PURPOSE
At present, transformative learning is one of the most important issues in medical education, since a conventional learning environment is prone to failure due to changing patterns among students. Ethnographic edutainment is a concept that consists of reward, competition, and motivation strategies that be used to effectively engage with learners.
METHODS
A total 321 first-year medical students took part in ethnographic edutainment sessions in 2011. We defined four preset learning objectives and assigned a term group project using clouding technologies. Participatory evaluation was conducted to assess the delivery of and attitudes towards this method.
RESULTS
Career lifestyles in the general population and expected real-life utilization of the final product were used as motivating factors, with competition and rewards provided through a short film contest. Nineteen out of twenty groups (95%) achieved all learning objectives. Females were more satisfied with this activity than males (P<0.001). We found statistically significant differences between lecture-based sessions and field visit sessions, as well as ethnographic edutainment activity sessions and other instructional approaches (P<0.01). The results were consistent in male and female groups.
CONCLUSION
Ethnographic edutainment is well accepted, with higher satisfaction rates than other types of teaching. The concepts of health promotion and the social determinants of health can be learned through ethnographic edutainment activities, which might help train more humanized health professionals.

Keyword

Health promotion; Learning; Lifestyle; Motivation; Personal satisfaction

MeSH Terms

Education, Medical
Female
Health Occupations
Health Promotion
Humans
Learning
Life Style
Male
Motivation
Personal Satisfaction
Reward
Social Determinants of Health
Students, Medical*
Thailand*

Reference

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3. Thira Wssss, Patarawan W. Assessment of prospective physician characteristics by SWOT analysis. Malays J Med Sci. 2012; 19:60–64.