Korean J Community Nutr.  2017 Apr;22(2):115-126. 10.5720/kjcn.2017.22.2.115.

Development of Nutrition Education Contents for Pregnant Women Based on Effective Communication Strategies

• Yoo T
• Han YH
• Kim JH
• Lee MJ
• Hyun T

• KMID: 2378204
• DOI: http://doi.org/10.5720/kjcn.2017.22.2.115

Abstract

OBJECTIVES
The purpose of the study was to develop communication strategies for effective nutrition education targeting pregnant women and to create nutrition education contents.
METHODS
The format and the contents of online resources on nutrition information for pregnant women provided by reliable institutions were analyzed. Possible solutions to overcome barriers of nutrition education as well as communication strategies for effective nutrition education were identified by a brainstorming process. Based on the communication strategies, contents for nutrition education were created. Understandability, level of interest, applicability to daily life, harmony of text and illustration, and overall satisfaction of the contents were evaluated by dietitians and pregnant women.
RESULTS
The four communication strategies were developed; (1) to focus on a few important messages, (2) to provide evidence-based information, (3) to create illustrations or infographics with a minimum amount of text, and (4) to provide tips on how to improve the current diet options. Based on these strategies, the contents were focused on three important nutrients for pregnant women, folate, iron, and calcium. The percentages of the recommended nutrient intakes of the three nutrients on selected menu and its improved version by adding a dish or changing a dish into another dish were calculated and provided. Finally, the contents were delivered as illustrations with a minimum amount of text. Overall, dietitians and pregnant women were satisfied with the contents.
CONCLUSIONS
The contents developed in this study can be used in a pamphlet or a pregnancy diary, or can be shared in social networking services. Further contents on other nutrients and various menu are expected to be developed using these communication strategies.

Keyword

pregnant women; nutrition education; folate; iron; calcium

MeSH Terms

Calcium
Diet
Education*
Female
Folic Acid
Humans
Iron
Nutritionists
Pamphlets
Pregnancy
Pregnant Women*
Calcium
Folic Acid
Iron

Figure

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  Fig. 1 Pregnant women's barriers to implement nutrition education and possible solutions to overcome the barrier

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  Fig. 2 Contents to give tips for improving the intakes of key nutrients for pregnant women

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