Korean J Blood Transfus.  2010 Apr;21(1):16-24.

The Effect of Knowledge and Altruism on the Blood Donation Behavior among High School Students

  • 1Department of Public Health, Graduate School Chonnam National University, Gwangju, Korea.
  • 2Department of Preventive Medicine, Chonnam National University Medical School, Gwangju, Korea. mhshinx@paran.com


This study was designed to evaluate the effect of knowledge and altruism on the blood donation behavior among high school students.
This cohort study enrolled 299 high school students who had not previously donated blood, but who had participated in a school group blood donation program at Gwangju.Chonnam Red Cross Blood Center. An initial survey was conducted 1 month before the planned blood donation program. The blood donation program was conducted from May to June 2009. A follow-up survey was conducted 1 month later. The first questionnaire consisted of 42 questions on general characteristics, knowledge of blood donation, altruism and public relations issues associated with blood donation. The second questionnaire consisted of 6 questions about the motivation for blood donation and the reasons for not donating.
Among the enrolled students, there were 143 (47.8%) donors and 156 (52.2%) students completed and returned the questionnaires. The level of knowledge was not significantly associated with blood donation (P=0.959). The more altruistic group had an increased blood donation rate (OR=2.08; 95% confidence interval [CI] 1.29~3.66) compared with the less altruistic group. After adjusting for school, religion, the parents' income, parents' education and residence, the more altruistic group had a persistently increased blood donation rate (OR=1.98; 95% CI 1.18~3.32).
In this study, altruism was associated with blood donation. Therefore, we need to develop an education program to enhance altruism in order to increase blood donation from high school students.


Blood donation; Altruism; Knowledge; Behavior

MeSH Terms

Blood Donors
Cohort Studies
Follow-Up Studies
Public Relations
Red Cross
Tissue Donors
Surveys and Questionnaires
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