Nutr Res Pract.  2016 Feb;10(1):49-55. 10.4162/nrp.2016.10.1.49.

The extended Theory of Planned Behavior in explaining exclusive breastfeeding intention and behavior among women in Kelantan, Malaysia

Affiliations
  • 1Department of Community Medicine, School of Medical Sciences, UniversitySains Malaysia, Health Campus, 16150 KubangKerian, Kelantan, Malaysia. dralina@usm.my
  • 2School of Health Sciences, UniversitySains Malaysia, Health Campus, 16150 KubangKerian, Kelantan, Malaysia.

Abstract

BACKGROUND/OBJECTIVES
The purpose of this study is to utilize an extended Theory of Planned Behavior in identifying predictors of exclusive breastfeeding intention and behavior among women in Kelantan, Malaysia.
SUBJECTS/METHODS
A prospective cohort study was conducted, recruiting pregnant womenthrough two-stage cluster sampling. Their exclusive breastfeeding intention, attitude, perceived norm, perceived behavioral control and past behavior were obtained at baseline through interviewer-guided questionnaire. At one month after delivery, another interview was conducted to determine the two additional variables in the extended theory, which were their postpartum support and breastfeeding difficulty. The behavior, which was the actual duration of exclusive breastfeeding, was obtained from the second follow-up at six months. Pearson correlation and two hierarchical regression analyses were conducted.
RESULTS
A total of 200 women completed the study follow-up. Their median intended exclusive breastfeeding duration was 4.0 (IQR 5) months, and the median actual duration was 1.0 (IQR 4) month. The Theory of Planned Behavior explained 51.0% of the variance in intention, with perceived behavioral control and attitude were the significant predictors. It also explained 10.0% of the variance in behavior, but the addition of postpartum support and breastfeeding difficulty increased the amount of explained variance in behavior by 6.0%. The significant predictors of exclusive breastfeeding behavior were intention, postpartum support and breastfeeding difficulty.
CONCLUSION
The extended Theory of Planned Behaviorhad a good predictive ability in explaining exclusive breastfeedingintention and behavior. The women's intention to practice exclusive breastfeeding may be improved by improving their perceived behavioral control and attitude. Providing correct postpartum support and skills to handle breastfeeding difficulties after delivery will improve their exclusive breastfeeding behavior.

Keyword

Exclusive breastfeeding; Theory of Planned Behavior; postpartum support; breastfeeding difficulty

MeSH Terms

Breast Feeding*
Cohort Studies
Female
Follow-Up Studies
Humans
Intention*
Malaysia*
Postpartum Period
Prospective Studies

Cited by  1 articles

Belief factors associated with breastfeeding intentions of single women: Based on the theory of planned behavior
Min Kyung Jang, Seung-Min Lee, Khil Jin Mo
J Nutr Health. 2017;50(3):284-293.    doi: 10.4163/jnh.2017.50.3.284.


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